Serralunga began in Biella in 1825. Serralunga is the name from the family which has been the creative and entrepreneurial heart within the company for six generations, producing modern outdoor furniture. The brand was started as a tannery after which moved into leather processing for industrial purposes. The actual trend arrived together with the processing of plastic after which with the rotational moulding technique brought in from the U.S.A., which offered origin to numerous Italian design objects, including outdoor lighting and contemporary furniture, all manufactured in Italy.